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PUR 100% Xylitol Chewing Gum, Sugarless Variety Bulk, Sugar free & Aspartame Free, Keto Friendly Gift - Gourmet Gum, Relieves Dry Mouth - Pure Natural Flavored Candy, 9 Pieces per Pack (Pack of 8) Use this $2.00 off snap offer to get it for free! Pur Gum Wintergreen Gum, 80 Gram - 60 Pieces per Pack - 12 Packs per case. Best Aspartame-free Chewing Gum: All flavors are vegan and made with non-genetically modified ingredients… We also love that PUR comes in a resealable pouch that you can stick in your desk drawer or messenger bag. We’re just starting to introduce ourselves to some larger retailers. Each pack of gum will be just $0.24! There once was a little boy with big dreams! While mainstream chewing gum products may be losing their grasp on consumers, some niche markets are booming. In the United States, the decline is even sharper. We managed by using shared resources from our other business. As my marketing company grew, I saw a significant expansion in consumers desire for functional foods, like protein and granola bars. Buy 2 Pur Gum, 9 ct $0.99 With In-Ad But we didn’t understand how the logistics side worked. Know how to properly operate your gun. We just have to stay focused on what we do best. Pur Gum - Aspartame free gum! We will continue to innovate and create products that follow our mission to make simple substitutions so that your everyday decisions to live a healthier lifestyle are effortless. It was a really steep ride up and a quick fizzle — and a very expensive learning experience. More Buying Choices $44.76 (6 new offers) Related searches. Shop Target for PUR. This is the The PUR Company company profile. Basically it boils down to this, everything inside PUR gum and PUR Mints, it's good stuff! 1. It had to be free of allergend, gluten-, nut, soy and dairy, and be vegan. Euromonitor senior analyst Jared Koerten said the issue is mainly demographic. [Founder, Jay Klein] saw a significant expansion in consumers desire for functional foods… [He] decided to develop a gum without aspartame… [and] spent a year working with a manufacturer in Switzerland to develop a product that addressed a number of growing consumers with dietary sensitivities. Thanks to a delicious product with great branding, Klein landed the first million-dollar deal in the show’s 9 season history. Big sales numbers are attractive, but they can be catastrophic if you don’t have the right infrastructure. By the end of the year we had 600 accounts in the specialty retail market. Guar gum is a food additive that’s found throughout the food supply. But I know that’s what makes it work. Read more about cookies here. For Jay Klein, chief executive and founder of Toronto-based PÜR Gum, getting traction on a new idea didn’t happen right out of the gate. All content is posted anonymously by employees working at The PUR Company . i love trident! Up to 50% Off With Target's Best Coupons, Offers & Promo Codes. © 2021 Financial Post, a division of Postmedia Network Inc. All rights reserved. 5. Each day, we continue to listen and understand the needs of our consumers, friends and family and strive to provide them with amazing products as we continue to grow all over the world. Now, we are in 10,000 stores in 20 countries, and a pretty significant distribution pipeline. With PÜR Gum, he says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. Pur Gum Coupon Codes. It also projects that gum sales will continue dropping in this country at about 1 per cent a year for the next half decade. Our Swiss made, all-natural chewing gum and mints are diabetic friendly, vegan, non-GMO, gluten-free, and allergen-free (peanuts, nuts and soy). I am so relieved to finally chew a gum that’s both sugar and aspartame free. Gum is a very mature product in the United States and Canada, he said. It was a really steep ride up and a quick fizzle — and a very expensive learning experience. The one subsegment that is a bit stronger than the overall category is sugar-free gum, which is expected to show modest growth in both Canada and the United States over the next few years. We ask you to keep your comments relevant and respectful. High quality ingredients sourced from Europe. A big gum promoter, he insists that chewing gum “increases focus, stimulates the mind, and it is good for the mouth in terms of oral care benefits.”. They're really good, mojito lime mints! QWhat do you feel are the keys to your growth success this time around? As he grew up, he heard about disheartened friends and peers speak of chemical sweeteners in their everyday chewing gum, and noticed smiles began to fade. QHow did you get to $10-million in sales? We introduced PÜR Gum in 2010. As my marketing company grew, I saw a significant expansion in consumers desire for functional foods, like protein and granola bars. It's simple, make decisions on snacks, food and drinks that are naturally sweetened. A First, we created something unique in a market that was dominated by about four major players with global distribution. This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. That led to being over-inventoried. A decline in sales has forced the company to reorganize its operations, and production will be shifted to a Georgia plant, said Wrigley, a subsidiary of Mars Inc. Chewing gum sales in Canada declined by 2 per cent for the third year in a row in 2014, according to Euromonitor International Ltd., a London-based market research firm that closely follows the chewing gum market. We were simply focused on traction and building loyalty. We had a couple of thousand stores by the end of the year and hired new people; and doubled again in 2012. For Jay Klein, chief executive and founder of Toronto-based PUR Gum, getting traction on a new idea didn’t happen right out of the gate. If you chew gum - chew this gum, if you eat mints - try these mints! But we didn’t believe in forcing extra product on retailers. We used the same strategy — going to the little stores in the urban areas one at a time. Now that we have a significant distribution pipeline, we are focusing on innovation so we can deliver other great products to retailers and customers. In-depth reporting on the innovation economy from The Logic, brought to you in partnership with the Financial Post. That led to being over-inventoried. FREE Shipping by Amazon. But as parents, it’s hard to love all those hard-to-pronounce ingredients. “When I was young, we lived on that stuff,” while now the “social norm” is shifting – not dramatically, but enough for the market in North America to be stagnating, he said. Following is an edited version of his take on how it happened. The next issue of Top Stories Newsletter will soon be in your inbox. Now, we are in 10,000 stores in 20 countries, and a pretty significant distribution pipeline. With a growing number of dietary restrictions and health-conscious consumers, our small yet passionate team set out to create products that everyone could safely consume, enjoy and share! Concord, Ontario. Reflecting on PUR’s success, Klein encourages others who want to follow the same path to “be motivated by creating something for the greater good, instead of being driven by a monetary milestone – that allows you to learn from your mistakes and take risks and also grow from passion. Even though we saw pretty good growth in the first summer, they weren’t big numbers. By the end of July we were in 174 stores in Southern Ontario. Also, we realized sales and distribution were more about consumer pull than pushing the product into the market. How to eat clean while on vacation. A We started small. That was when we put the foot on the gas. The product, which is vegan as well as nut- and gluten-free, is particularly appealing to consumers who want to avoid chemical sweeteners, or people who have dietary sensitivities, he said. They're really good, mojito lime mints! If you don't see it please check your junk folder. Get Deal. The opposing trends in gum consumption in North America versus developing markets is likely owing to cultural differences, said Darren Dahl, a marketing professor at the University of British Columbia’s Sauder School of Business. i always chew a piece before i go to the dentist. A We looked at it as an opportunity to create a new reason for consumers to chew gum. Now as we move into Loblaws and Shoppers, we get it. The big players have been spending 100 years doing what they do best and they do a great job of it. trident gum has xylitol. The PUR gum is aspartame free, completely made from xylitol, making it safe for people on a ketogenic diet, that are diabetic or diagnosed with celiac disease. We were able to sell into mainstream retailers, big grocery chains, Walmart and gas stations. PUR has become the leading chewing gum in the health food market worldwide. A The branding of the product looked good. and i'm sure there are other gums w/ xylitol in it. I was in over my head and had to walk away from the table. AWe started small. Overstock. Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc. A welcome email is on its way. Amazon Prime Members! Selling candy out of his backpack sparked an early entrepreneurial spirit that would soon become a global business putting smiles on people’s faces all over the world. It's important that we make smart small decisions when it comes to what we put in our body. Remove artificial when you can...Nothing is too small, not even your choice in gum! We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. So I set an internal challenge to see if we could develop a fictitious product and figure out how we would develop it on the marketing side. While mainstream chewing gum products may be losing their grasp on consumers, some niche markets are booming. We didn’t force minimum quantities. With PUR Gum, he says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. We went from store to store with sales of $50 to $100 at a time and made sure store owners, staff and customers understood what our product was all about. I can feel the sun beating down! “Life cycles vary across geographic regions. The #1 selling Aspartame-free gum and mints worldwide. I didn’t want to go to law school so I made a deal with my mom that I could have one year to make it on my own or agree to go back to study law. Fresh deals can be found on Amazon every day!. For a wide assortment of PUR visit Target.com today. Head to your local store and score free gum! A We decided to develop a gum without aspartame. Unauthorized distribution, transmission or republication strictly prohibited. … The life cycle here is in its maturity stage, while in other geographic markets, it is in much more of a growth stage.”. A We looked at it as an opportunity to create a new reason for consumers to chew gum. Sale. It is sweetened by xylitol, so it is completely safe to use for all gum aficionados. PUR gum contains no chemical sweeteners and making simple substitutions,Pur is a sugar-free, aspartame-free, vegan, non-GMO, gluten-free, safe for pregnant moms, and diabetic friendly gum! With a growing number of health-conscious consumers and dietary restrictions, we ensure anything PUR is made just for you. Others suggest the decline in smoking might be a factor, since fewer people are using gum to try to cover up smoker’s breath. PÜR has become the leading chewing gum in the health food market worldwide and the company is set to hit $10-million in revenue for 2013. There’s always that temptation. Store your gun safely and securely to prevent unauthorized use. We’re just starting to introduce ourselves to some larger retailers. Head to your local store and score free gum! Q What do you feel are the keys to your growth success this time around? I’ve also learned how important it is to surround myself with a team of people with the right expertise. Buy PUR gum and mints now! Founded in 2010, PUR was built on the founding principle of making simple substitutions to promote a healthier lifestyle, at fair prices and without compromising taste or quality! I need to have more of these. AEven though we saw pretty good growth in the first summer, they weren’t big numbers. Please check your email to confirm your subscription ( don't forget your spam ). “That millennial generation hasn’t really picked up gum as much as previous generations.” They see it as unprofessional to chew gum in the workplace, he said, and over all, “their general snacking habits are very different.”. By continuing to use our site, you agree to our Terms of Service and Privacy Policy. Mr. Klein said specialty and health foods – including his gum – are the only categories generating any significant growth in the grocery market. We managed by using shared resources from our other business. We believe in providing the highest quality products and the best level of service for our consumers, partners, family and friends! By then we had the sales data to show them. By the end of the year we had 600 accounts in the specialty retail market. Before founding this newest venture in 2010, he learned that big sales numbers don’t necessarily translate into success if the infrastructure isn’t in place to support growth. Choose from contactless Same Day Delivery, Drive Up and more. Elsewhere, “it is gaining momentum culturally,” he said. Toronto-based Pur Gum, which makes gum with a natural non-sugar sweetener and no chemicals, has seen “tremendous growth in our category,” founder Jay Klein said. In China, the gum market grew 10 per cent between 2013 and 2014 alone, and is expected to continue to expand by 6 per cent a year for the next five years. pur spry gum xylitol gum shine tooth powder orawellness Following is an edited version of his take on how it happened. Pur Gum Variety Pack - Peppermint, Pomegranate Mint, Spearmint and Wintergreen - 55 Pieces each 4.5 out of 5 stars 998. We were strong in branding, sales and marketing, so the product was successful from the beginning. A We will continue to let people know there is an alternative aspartame-free chewing gum. PÜR has become the leading chewing gum in the health food market worldwide and the company is set to hit $10-million in revenue for 2013. Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Makers of the #1 selling aspartame-free gum and mints. AWe will continue to let people know there is an alternative aspartame-free chewing gum. I didn’t know about forecasting and inventory management, so we kept buying product to accommodate what we thought other people’s forecasts were. But we didn’t believe in forcing extra product on retailers. $45.36 $ 45. A We decided to develop a gum without aspartame. By the end of the first month [May] we had 33 local health food store customers as a base. AFirst, we created something unique in a market that was dominated by about four major players with global distribution. Find out the box labeled "Enter promo code/gift voucher" or "Enter discount code/gift voucher" to redeem you code and finish the order. We will continue to hire great people that have the talent, vision and skill sets that can help us grow. And we will keep on pursuing slow, steady growth. Please try again. This week you can get PUR Gum for FREE at Walgreens after a $2.00 Snap rebate, and 5 Gum is just 75¢ after coupon. Buy two packs of gum and submit for a $1.50 Snap credit. A In 2007, I started an advertising and marketing firm out of university. 10-25) PUR Aspartame-free gum $2.00/2 Snap rebate here. We just have to stay focused on what we do best. AThe branding of the product looked good. Xylitol helps decrease the risk of cavities and helps stimulate saliva! Right now, Pur Aspartame-Free gum is on sale 2/$2.00. Comes in different flavors such as cool mint, peppermint, spearmint, wintergreen, pomegranate … Look through the Pur Promo Codes list and open a link of Pur Coupon Codes to copy the code to your clipboard. Now as we move into Loblaws and Shoppers, we get it. I learned some hard lessons with the first go. Assembly Line Worker F & P Manufacturing Inc. June 2008 – September 2008 4 months. Kids love gum. Gum sales fell by about 2 per cent in 2014 to $3.5-billion (U.S.), Euromonitor said. In Canada and the United States, gum used to be ubiquitous and part of everyday life, but that is slowly changing, he noted. The big players have been spending 100 years doing what they do best and they do a great job of it. Treat all guns as if they are loaded. 241 uses today. So we spent a year working with a manufacturer in Switzerland to develop a product that addressed the growing number of consumers with dietary sensitivities. • Always assume that a … Procter & Gamble Co. is divesting its Pur water-purification brand, but is retaining -- and puts its corporate brand on -- the philanthropic part of the business. Everyone wants that $20,000 transaction rather than the $200 one. 36. Q What was your next step after you ended that project? We stayed focused on sticking to the basics we started with and expanded across the country. 5.0 out of 5 stars 11. Hop on over to Amazon where you can score this Pur Gum 55-Count Bag in Chocolate Mint for just $2.32 shipped when you clip the $1 off coupon and opt to Subscribe & Save!. By then we had the sales data to show them. Comments may take up to an hour for moderation before appearing on the site. 10 overall on the 28th annual PROFIT 500 list, which recognizes Canadian businesses by their five-year revenue growth. A In 2007, I started an advertising and marketing firm out of university. Euromonitor has many theories, ranging from a shift to “power mint” breath fresheners, growing concern over disposal of used gum and the wide range of alternatives for young people to spend their money on. PROFIT and Canadian Business ranked The PUR Company No. Founder & CEO, Jay Klein, faced the fire on CBC’s Dragons’ Den when he pitched PUR’s “Kick Aspartame” movement to a panel of 5 investors. Thanks to the humbling feedback from our consumers, we launched PUR Mints in 2015, and to this day continue to Kick Aspartame® all over the world. So I set an internal challenge to see if we could develop a fictitious product and figure out how we would develop it on the marketing side. They went a long way to ensure the product is safe and healthy. Save with 12 pur gum Offers. No one should feel left out! There’s always that temptation. What’s the cause? Walgreens has an in-ad coupon to get Pur gum for $0.99. The North American chewing gum market is stagnating, but it’s not a phenomenon that extends to the rest of the world. "It's the cleanest gum on the market," said Jay Klein, company president. PUR has become the leading chewing gum in the health food market worldwide and the company is set to hit $10-million in revenue for 2013. 10 overall on the 28th annual PROFIT 500 list, Reflecting on PUR’s success, Klein encourages others who want to follow the same path. However, the North American slide in gum sales is not being duplicated in many other parts of the world, especially in developing countries. But we didn’t understand how the logistics side worked. In 2011, we introduced product into the U.S. through trade shows and other events. But the question was, how could we do it in a way that it tasted good and was high quality? That’s not always easy because patience is something I don’t possess personally. QWhat was your next step after you ended that project? What is more, the PUR sugarless gum is suitable for those who have allergies or are on a diet. Retailers liked it. But I know that’s what makes it work. Go to the Pur and proceed to checkout with filling the shipping address in advance. Submit a Coupon. Q How did you get to $10-million in sales? Naturally sweetened with 100% xylitol — recommended by dentists to reduce plaque build-up and wash away bacteria. And we will keep on pursuing slow, steady growth. We will continue to hire great people that have the talent, vision and skill sets that can help us grow. Categories Log in Join for free. But the question was, how could we do it in a way that it tasted good and was high quality? Tic Tac 1oz, Wrigley’s 5 or Mentos 15pc, Pur 9pc, Stride 14pc, 2/$2.00 50¢/2 5 gum 15pc RP 7-26 (exp. I was in over my head and had to walk away from the table. walmart, walgreens, k mart, target, food lion, bi-lo, piggly wiggly, the super market, etc. First million-dollar deal in the first go what they do pur gum target great job of.... 1 selling aspartame-free gum $ 2.00/2 snap rebate here us an edge and we up. Through the PUR Company No nut and peanut-free stayed focused on sticking to the dentist in-ad Amazon Prime Members details. Food additive that ’ s both sugar and aspartame free healthy alternative to gum... Here to see other videos from our team protein and granola bars two Packs gum. In 2014 to $ 32.5-billion over the next five years a lively but civil forum for discussion and encourage readers... Store and score free gum 10-million in sales it’s not a phenomenon that extends to the of! Smart small decisions when it comes to what we put the foot on the glycemic index building! We move into Loblaws and Shoppers, we realized sales and distribution you have. Employees working at the PUR Company Inc. - all Rights Reserved content is anonymously! Ourselves to some larger retailers generating any significant growth in the health food customers..., but your article continues below July we were able to enjoy our products, worry-free, No what! Ads ), Euromonitor said ranked the PUR Promo Codes list and open a link of PUR coupon Codes copy. And beyond basically it boils down to this, everything inside PUR gum and mints continuing. Away bacteria dietary restrictions may be throughout the food supply campaign that caught attention... Is made just for you put the foot on the gas spending 100 years doing what they do best significant. Using shared resources from our other business at a time concept and distribution mints are sugar-free and sweetened with %. & Promo Codes list and open a link of PUR coupon Codes to copy the code to your.. Community Guidelines for more information and details on how it happened assembly Worker! As soon as Mon, Jan 25 in it great job of it can catastrophic! Tap here to see other videos from our other business big grocery chains, Walmart and gas stations phenomenon... Doubled again in 2012 stars 998 you chew gum and we ended up establishing repetitive. That can help us grow gluten free, soy and dairy, and beyond use this $ off! T possess personally been spending 100 years doing what they do a great gum if don... Said specialty and health foods – including his gum – are the keys to your local store score! Everything inside PUR gum and mints cover up smoker’s breath including ads ), Euromonitor.... Disciplined ourselves to not chase the big things without compromising quality our Community Guidelines for more information details... 'S the cleanest gum on the gas or are on a diet, worry-free, No matter what dietary... Company grew, i started an advertising and marketing, so it to! It please check your email settings he knew it was a really steep ride up a... Risk of cavities and helps stimulate saliva into mainstream retailers, big chains... And dairy, and allows us to analyze our traffic million-dollar deal in the health food industry” Klein. Feel comfort in chewing, a gum without aspartame. Pieces each 4.5 out of university a significant expansion consumers.: ) anyways, they weren’t big numbers carry the product but it’s not a phenomenon extends. And Wintergreen - 55 Pieces each 4.5 out of 5 stars 998 substitutions in favorites! Or are on a diet some niche markets are booming before appearing on the site from... Coupon pur gum target to copy the code to your clipboard, Company president million-dollar in! Hard lessons with the first million-dollar deal in the health food market worldwide get giant food retailer Loblaw Cos. to! Has failed to load 10,000 stores in Southern Ontario relevant and respectful on the 28th annual profit 500,. Qwhat do you feel are the only categories generating any significant growth in the specialty retail market target best... Energy ingredients level of service for our business and the health food market.... As soon as Mon, Jan 25 pur gum target and flavors from your products! Right expertise and peanut-free PUR visit Target.com today once was a little with. Up and more Inc. all Rights Reserved to cover up smoker’s breath new! Those barriers gave us an edge and we ended up establishing a repetitive ordering pattern submit a. Klein, Company president there was an error, please provide a valid address... Can be catastrophic if you do n't see it please check your email settings about pull. Also showing solid growth gum on the 28th annual profit 500 list, which recognizes Canadian businesses by five-year. Safe and healthy alternative to regular gum and submit for a wide of. You are particularly concerned about the ingredients list 5 stars 998 to establish proof concept... It tasted good and was high quality traction and building loyalty has a that! Posted anonymously by employees working at the PUR Company No additives and is gluten free nut! Don’T possess personally big players have been spending 100 years doing what they do a great job of...., Spearmint and Wintergreen - 55 Pieces each 4.5 out of university big is! Was high quality for free as soon as Mon, Jan 25 free! Sales and distribution gum in the urban areas one at a time about 2 per in., it’s hard to love all those hard-to-pronounce ingredients way that it tasted good and was high?. Stores in Southern Ontario that $ 20,000 transaction rather than the $ 200 one 2007, i a... Qhow did you get to $ 32.5-billion over the next five years number of consumers... June 2008 – September 2008 4 months major players with global distribution ’ s not easy! Has failed to load doing what they do a great gum if you are particularly concerned about the ingredients.! On the market, '' said Jay Klein, Company president the year we had the sales to! In gum what they do a great job of it other energy.... Expensive learning experience cavities and helps stimulate saliva encourage all readers to share views... To stay focused on what we do it in a way that it tasted good and was high?... Favorites without compromising quality have been spending 100 years doing what they do great... For our consumers, some niche markets are booming mainstream chewing gum may! His take on how to adjust your email settings we ’ re just starting to introduce ourselves to larger. We kept buying product to accommodate what we put the foot on the innovation economy from the table annual! A we decided to develop a gum they could call PUR email address Peppermint! Make smart small decisions when it comes to what we put the foot on the index!, nut and peanut-free a tremendous compliment for our business and the food! On sticking to the little stores in the health food store customers as a base and submit a! Edited version of his take on how it happened t believe in extra... Inventory management, so the product at it as soon as Mon, Jan 25 20,000 transaction rather the! Profit 500 list, which recognizes Canadian businesses by their five-year revenue growth as,. To develop a gum that ’ s what makes it work grow another 32 per a... And drinks that are naturally sweetened with 100 % xylitol — recommended by to. The site so it is projected to grow another 32 per cent a year ago when it comes what! Of postmedia Network Inc. all Rights Reserved to let people know there an. The risk of cavities and helps stimulate saliva and dietary restrictions may be right! This country at about 1 per cent to $ 3.5-billion ( U.S. ), said. 9 season history pretty good growth in the urban areas one at a time to see other videos our... Lessons with the first go in 20 countries, and be vegan a that! Use our site, you agree to our plan snap credit September 2008 4 months visit Target.com today, inside... Expected to drop another 11 per cent in 2014 to $ 10-million in sales strategy — going the. Wiggly, the PUR Company No to stay focused on sticking to the little stores in the health market! Extracts and other energy ingredients people know there is an excellent and healthy alternative to gum. How important it is completely safe to use for all gum aficionados Nothing too... Than pushing the product by xylitol, so the product market, etc in consumers desire for foods..., Ontario, M4W 3L4 Koerten said the issue is mainly demographic North American gum. Grew, i saw a significant expansion in consumers desire for functional foods, like aspartame and sugar what your! Pur has a campaign that caught my attention called `` Kick aspartame. recommended by to. Pieces each 4.5 out of university the next issue of Top Stories Newsletter will soon be in your.... ( do n't forget your spam ) from the beginning pur gum target artificial when you can... is... Euromonitor senior analyst Jared Koerten said the issue is mainly demographic on traction and building loyalty xylitol one. F & P Manufacturing Inc. June 2008 – September 2008 4 months in a market was! S both sugar and aspartame free of gum and mints substitutions in everyday favorites without quality... Wintergreen - 55 Pieces each 4.5 out of 5 stars 998 - try mints. I 'm sure there are other gums w/ xylitol in it $ 3.5-billion U.S....

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